The Best Laundry Detergent

Whether you regularly face serious stains or simply want your grubby laundry fresh and clean, a high-quality laundry detergent should do it all—without irritating your skin or wearing down your fabrics.

Here at Ultra Urban, we put our formulas to the ultimate test against a slew of stubborn stains and odors across all kinds of laundry, from heavily soiled T-shirts to smelly socks. After rigorous testing against the market’s leading options, our Ultra Urban Liquid Detergent and Ultra Urban Comfort Fabric Conditioner consistently and effectively removed a wider variety of stains, proving they can outshine the competition every time.

How We Test at Ultra Urban

Detergent Formats We develop and rigorously assess a variety of Ultra Urban detergent types—including our high-performance liquids, advanced powders, convenient pods, and eco-friendly sheets—to ensure we deliver the perfect solution for every laundry routine.

Stain Removal Our quality control tests don’t hold back. We evaluate exactly how well our Ultra Urban formulas conquer a diverse range of stubborn, real-world stains, from everyday sebum (body oil) to red wine, butter, and tough protein spills.

Odor Elimination To guarantee true freshness, we put our products through intense odor trials. We wash heavily soiled, grease-stained garments to ensure our detergents completely eradicate deep-set smells at the source rather than just masking them.

Fragrance Profiles We carefully curate our scent profiles with you in mind. We prioritize a perfectly balanced clean, offering pure, unscented formulas for sensitive skin, alongside options with crisp, mild fragrances that leave your clothes smelling fresh but never overwhelmed.

As the most popular form of laundry care, Ultra Urban liquid detergents offer precise measurement and easily adjustable dosing for any load size. Our liquid formulas are engineered to perform flawlessly in all water temperatures, including cold washes (which we rely on exclusively during our rigorous in-house testing). When it comes to oil- or grease-based stains, an Ultra Urban liquid detergent is your best line of defense. Our advanced liquid formula penetrates oily messes and deep into fabric fibers far better than a traditional powder paste ever could.

While many liquid detergents feature stain-busting enzymes, some basic “laundry soaps” on the market skip them entirely, relying primarily on simple surfactants similar to castile or oil-based soaps. Here at Ultra Urban, we’ve found that although those basic nonenzymatic formulas might clean fine in warm water, they simply can’t match the cold-water cleaning power of an enzymatic detergent—and worse, they can leave stubborn soap scum and residue behind in your machine. That’s exactly why we formulate our premium detergents with powerful, cold-water-optimized enzymes to guarantee a brilliant, residue-free clean every single wash.